Get Up & Go!® by Wyndham

Sales Incentives and Relationship Marketing

by Todd Mittleman

It's about relationship building. It's about understanding what your customer really wants. It's about creating a customer for life. How do you do that? With effective sales incentives and good customer service!

Relationship marketing is a strategic philosophy of doing business. Working to maintain your current customers while acquiring new customers with cost-effective sales incentives. The goal is to build a strong base of committed customers that are profitable for your business while driving in new prospects with strong sales incentives.

Keeping your customers happy saves you money. It allows you to reduce advertising costs and focus on cost-effective sales incentives.

The wrong kind of sales incentives can cut into your profits, while the right kinds of sales incentives can boost your profits. Rather using discounts on standard purchasing patterns, use sales incentives to change your customers buying patterns. Holding the carrot to buy more or choose the premium item.

One of the most alluring sales incentives is to use GetUp&Go! travel certificates to boost sales. By giving your customers an exciting vacation, you increase the perceived value of your sale item. And at just pennies on the dollar, you won't sacrifice profit margins. In fact, GetUp&Go! travel certificates are comparable to standard promotional item sales incentives.

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