Aren’t Most Sales Incentives Just Cheesy?by Charile Cook, Marketing for Success I don’t know about you but my cupboard is full of coffee cups, my dresser full of t-shirts and our closet full of small canvas carry-all bags, all branded with the logos of companies I don’t do business with. received all these free as part of some promotional campaign and now they’re cluttering up my house and instead of inspiring me to buy from these companies they just an annoyance. And I haven’t even mentioned the free pens, refrigerator magnets and other stuff that comes in the mail. Do these types of promotional incentives work? Not in my house. Why not give something that doesn’t take up space, or duplicates something your prospect already has? Yes, I’m biased as someone who works for GetUp&Go!, but giving someone a vacation isn’t what I’d call cheesy, and it won’t clutter up their house but will help you grow your business. |
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